What is Connected TV & Streaming Advertising?

Connected TV (CTV) and over-the-top (OTT) advertising delivers video ads through internet-connected streaming platforms and smart TVs. Unlike traditional broadcast TV, it allows precise audience targeting, measurable performance, and flexible budget management, while still delivering the storytelling power of television.

Will my ads run on specific networks or streaming services?

We do not promise placement on specific networks, streaming platforms, programs, or Spanish-language inventory unless that inventory has been verified for your actual campaign. Available inventory varies by market and campaign, and we'll confirm specifics during planning.

What is programmatic advertising?

Programmatic advertising automates the buying and placement of digital ads using real-time bidding technology, reaching highly specific audiences across many websites, apps, and platforms simultaneously — with greater efficiency and measurability than traditional ad buying.

What budget is needed for Connected TV campaigns?

Campaigns can be scaled to match your objectives, from focused regional campaigns to broader initiatives. We help determine the right investment level based on your market, goals, and competitive landscape during your strategy consultation.

Reach360 Service

Connected TV & Streaming Advertising

The storytelling power of television, delivered with digital targeting precision.

What Is Connected TV & Streaming?

A specialized capability within Reach360's Digital Advertising pillar. Backed by 20+ years of media and television advertising experience, Reach360 delivers Connected TV & Streaming Advertising alongside programmatic display and geofencing — combining premium video storytelling with modern audience and geographic targeting most local agencies can't match.

At Reach360 Media Solutions, this service is built into a broader Total Discoverability System — ensuring every element of your digital presence works together to attract, qualify, and convert the right customers for your business.

Industries We Serve With This Service

Automotive Healthcare Legal Home Services Professional Services

What's Included in This Service

A comprehensive set of capabilities designed to deliver measurable results.

Connected TV & Streaming Campaign Management

Television-style video advertising delivered through connected and streaming environments, with audience and geographic targeting layered on top.

Programmatic Advertising

Real-time bidding across premium ad inventory with precision audience targeting and performance optimization.

Geofencing & Location-Based Advertising

Reach audiences associated with relevant local trade areas, competitive locations, and events — a strong complement to streaming video for regional businesses.

Behavioral & Audience Targeting

Reach audiences based on browsing behavior, purchase intent, demographic profiles, and custom audience segments.

Retargeting Systems

Re-engage website visitors and past customers across streaming, display, and social channels.

Multi-Device Campaign Execution

Coordinate messaging across desktop, mobile, tablet, and connected TV for a unified customer journey.

Audience Segmentation Strategy

Build and activate audience segments tailored to your ideal customer profiles.

The Reach360 Approach

How we deliver Connected TV & Streaming differently from every other agency.

Strategic Discovery

We begin by auditing your current Connected TV & Streaming performance, competitive landscape, and growth opportunities — giving us a clear baseline for strategy.

Custom Strategy Design

We build a Connected TV & Streaming strategy tailored specifically to your industry, geographic market, and growth goals — not a generic template.

Precision Execution

Our team executes with precision across every element of the strategy — from technical implementation to content creation and campaign management.

Continuous Optimization

We monitor performance in real time and optimize continuously — adjusting strategy, testing approaches, and maximizing ROI throughout the engagement.

Connected TV & Streaming — Frequently Asked Questions

Common questions from businesses exploring this service with Reach360.

Ready to Grow with Connected TV & Streaming?

Book a free strategy consultation and let's build your total discoverability plan.

"We are evaluating whether we are the right strategic fit for each other."